BRAKE – Road Safety Week 2025 – Safe Vehicles, Save Lives

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The Kent and Medway Safer Roads Partnership is supporting Brake Road Safety Week (16 – 22 November).

This year’s theme is safe vehicles – this infographic will provide you with information about the latest vehicle technology and key road safety messages.

Including

  • eCall / SOS System
  • Your vehicle’s safety starts with you TRIP resources – National Highways
  • Seasonal safety reminder – Stopping distances/speed
  • Advance rider assistance systems (ARAS)
  • Have you heard of ADAS?
  • Smart safety systems
  • Seasonal safety reminder – Lights.

Safe vehicles save lives!

Every year, more than 1,700 people die on UK roads. Another 30,000 receive serious, life-changing injuries.

This Road Safety Week, we want to make sure that every time we get in a vehicle we are as safe as possible, whoever we are and however we travel.

Because safe vehicles save lives!

What is a safe vehicle?

Safe vehicles are designed to prevent road crashes and protect people inside and outside the vehicle if a crash does happen

Safe vehicles…

  • Prevent crashes – Automated driver assistance systems keep vehicles in the right lane and below speed limits, detect hazards and brake in an emergency.
  • Protect people inside and outside the vehicle – Seatbelts, airbags and ‘forgiving’ vehicle parts protect people inside and outside the vehicle in a crash. Vehicles must pass stringent crash tests.
  • Manage driver safety – Vehicle technology detects unsafe driving behaviour (e.g. due to tiredness).
  • Are roadworthy – Vehicles are maintained to the highest standards and drivers carry out checks before every journey.
  • Record crashes – Event data recorders record what happens in a crash and notify emergency services immediately.

Safe vehicles are an important part of the safe systems approach to road safety – a shared approach to prevent death and serious injury from road crashes.9ce4e6fb-4be7-498c-9865-c3e204fb2695